Peter Thwaites and McCann NY use cutting-edge A.I. technology to bring a young Messi’s story to life for Mastercard.

May 12th, 2022

Watch to see how we used AI-powered technology to recreate 13-year-old Lionel Messi in Mastercard’s latest Priceless campaign, “What’s Priceless to You.” Using a completely new VFX method, that cross-analyzed archival material and historical references of Lionel Messi we created one of the most sophisticated digital images to date in a commercial. This digital image of Lionel Messi’s face was then composited and integrated onto our real-life actor – fusing our cutting-edge technology with a powerful performance. All to bring Messi’s story to life with the vivid detail and emotion that fans around the world deserve.

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