Directed by Ivan Grbovic of The Corner Shop, the film takes us into a fantastical, Wonka-inspired factory hidden behind the screen of a user’s phone.
Blending live-action performances with seamless visual effects, the commercial reimagines everyday mobile banking as a delightful behind-the-scenes operation. As the central character navigates her day and uses the First Horizon Bank app, a team of miniature factory workers inside her phone springs into action, managing complex transactions with playful precision.
