Sports Direct has enlisted football stars Ian Wright, Conor Gallagher, Jordan Pickford and Ruben Dias in its Euro 2024-themed campaign, designed to capture football fever.
“Football fever starts here”, created by Mox London, launches today (10 June). It is a whirlwind of activity as footballers past and present get involved as the nation becomes football-focused. It was directed by Ehsan Bhatti through Mox and Adam Morten was art director.
The 40-second spot opens with two men – England goalkeeper Jordan Pickford and Portuguese defender Rúben Dias – overseeing a barbecue.
