Campaign – Ehsan Bhatti and Ian Wright get Football Fever

June 13th, 2024

Sports Direct has enlisted football stars Ian Wright, Conor Gallagher, Jordan Pickford and Ruben Dias in its Euro 2024-themed campaign, designed to capture football fever.

“Football fever starts here”, created by Mox London, launches today (10 June). It is a whirlwind of activity as footballers past and present get involved as the nation becomes football-focused. It was directed by Ehsan Bhatti through Mox and Adam Morten was art director.

The 40-second spot opens with two men – England goalkeeper Jordan Pickford and Portuguese defender Rúben Dias – overseeing a barbecue.

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