This harrowing PSA from Ellen Kuras seeks to draw awareness to the rape kit backlog and to encourage legislative reforms to improve the handling of rape kits, eliminate the backlog, and to ensure it never happens again.“Shelved,” was developed by new agency Invisible Man, founded by former Y&R creative Rachel Howald. Created for Mariska Hargitay’s Joyful Heart Foundation in partnership with Viacom Velocity.