Ellen Kuras with McCann Paris have made this film to inspire and unite women in the fight against breast cancer.

Using bra-cam technology (a camera hidden in a bra), this film records the amount of ‘checks’ our actress receives throughout her day. Highlighting how many times a day women have their breasts ‘checked’ and asking them when was the last time they checked their own?

It is an important, fun and attention grabbing way of reminding women that checking their breasts regularly helps prevent breast cancer!