As an ardent young graffiti artist, it makes sense that Wilfrid Brimo channelled that talent first into photography and graphic design and animation for MTV, then directing bold, graphic live action ideas. It has won him multiple Cannes Lions, Clios and a D&AD Pencil.

Whether combining live action, motion control, special fx and 3D into one film – or crafting the simplicity of an impossible single shot, Brimo is known for finding solutions to technical ideas without sacrificing the story. To this day, his animated AIDES campaign films are still celebrated for the sheer humanity, humour and pathos they brought to the issue.